Welcome to the ÁRORA family
ÁRORA is an Icelandic lifestyle brand that is about providing all the necessary products to help you achieve your goals. Whether it's at the gym, school or just anywhere.
We are not just a brand but also building a movement towards bettering yourself and the people around you.
Vision & Mission
At ÁRORA, we believe that looking good translates to feeling good, especially in the gym. Our mission is to offer the most comfortable, stylish, and performance-enhancing gym wear to motivate you on even the toughest days. We strive to build a community that encourages self-improvement and confidence.
History & Inspiration
Founded in Iceland, ÁRORA draws inspiration from the Northern Lights, symbolizing energy and power. As a prominent influencer in Iceland, our founder, Brynhildur, has extensive experience in gym wear. With a passion for creating the perfect gym attire, she launched ÁRORA after a four-year journey. Starting with seamless leggings, we now offer over 20 products in just nine months, all aimed at boosting women's confidence in the gym and beyond.
Our Commitment
ÁRORA is more than a brand; it’s a movement toward bettering yourself and those around you. We provide lifestyle products designed to help you achieve your goals, whether at the gym, school, or in everyday life. Join the ÁRORA family and feel the difference.
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"For me, it's important to feel good in my own skin, whatever that is. Getting started in the gym can be difficult and for a long time I was insecure about going to the gym alone. What helped me a lot was wearing comfortable and stylish clothes.
That's really the idea behind ÁRORA, to help customers feel better in the gym or just anywhere and increase their confidence".
- Brynhildur, owner of ÁRORA